Creative Director, Visual storyteller and Strategist.

Learn More About Me

As the CEO and Founder of Billz Productions, a New York City-based visual production company, I’ve spent over a decade creating visual content for entertainment and brands. As a Creative Director, Photographer, and Videographer, I bring a hands-on approach to visual storytelling, taking projects from concept through production and final delivery. My experience spans creative direction, project management, photography, and video production, allowing me to lead both the creative vision and execution of a project.

See full Resume

CONTENT STRATEGY

CINEMATIC STORYTELLING

HUMAN CENTERED VISUALS

BRANDING

CONCEPT TO EXECUTION THINKING

ENTERTAINMENT AND EDITORIAL INFLUENCE

STORYTELLING WITH STRATEGY

sELECTED WORK

I’ve spent years developing creative work for brands and individuals looking to build a stronger visual presence. Explore a selection of handpicked projects that offer a closer look at how I think, create, and bring ideas to life.

EMMA CLAYE "TIRED" MUSIC VIDEO

Creative Director · Director · Editor

I served as Creative Director for Emma Claye’s “Tired” music video, developing the original concept and treatment and guiding the project from creative development through final delivery. I directed and filmed the production, edited the final video, and incorporated the artist’s feedback throughout the process. The project demonstrates my approach to turning a creative concept into a fully realized visual story.

Sony Creative Space

At Sony’s immersive Creative Space event, I captured a self-directed series of editorial images on my own camera, designed to feel like real magazine and advertising visuals. This project reflects my ability to think in campaigns and create brand-ready imagery from a live, unscripted environment.

Editorial Photography · Self-Directed

10 Year Anniversary (1080 X 1350 Px) - 1.png

BENNY & CHRIS Short Film

Writer · Producer · Director · Editor

I drove every phase of this short film, from developing the original concept and characters to writing the script, casting the actors, assembling a hand‑picked production crew, and overseeing the final edit. This comprehensive display of creative leadership culminated in a professional premiere at the Magno Screening Theater in Times Square.

Brand Campaign · Creative Direction · Strategy · Production

I led the creative direction and strategy behind Billz Productions’ 10-year anniversary campaign, using the milestone to tell the story of the company’s evolution and redefine how the brand was presented to its audience. From developing the campaign concept and visual direction to producing the content and shaping the messaging, I managed the project from idea through execution.

Amazon Prime Roadshow Coverage

Brand Event Storytelling

I filmed the Amazon Prime Roadshow and conducted on-site interviews to capture the brand experience. The final story-driven event film translates the brand experience into a cohesive narrative through precise editing and key attendee moments.

I didn't wait for someone to give me a seat at the table, I built my own.

I'm Shanice Parker, a Creative Director, Visual Narrator, and Strategist with over a decade of experience developing visual stories for brands, businesses, and individuals.

In 2014, I founded Billz Productions after realizing that the traditional path into film and production wasn't going to create the opportunities I was looking for. What began as a way to create my own opportunity grew into a decade-long career spanning creative direction, photography, film, branded content, editorial work, events, and original productions.

Today, my work sits at the intersection of story, strategy, and visual expression. I develop creative concepts, shape visual identities, and lead projects from idea to execution always looking beyond the image itself to understand what the work needs to communicate and who it needs to reach.

Whether I'm building a campaign, directing a production, developing a visual story, or advising a brand on its creative direction, my goal is the same: to create work that looks intentional, feels authentic, and gives people something to remember.

Get in Touch

Clients & Collaborations

"She listened very well to my needs and also had me think deeper about the purpose of what I was trying to capture. I didn’t even realize how much she captured - she was super quiet, did her thing and never got in the way. I didn’t feel awkward at all being photo/videographed because she made it flow so naturally. She edited the videos in a way that made me look so important, professional and cool even though the days felt chaotic. She provided me with more than just content because I can watch those videos/photos at any point in my life and feel so proud of myself."

Sonille Liburd

CEO, Founder of So Creative Decor and Designs

"I had the pleasure of working with Shanice for a professional photoshoot and videography. I must say that she did an absolutely amazing job. Not only was she incredibly talented, but she also had a warm and friendly demeanor that made the entire experience enjoyable. She has a keen eye for capturing the perfect shot, and her attention to detail is truly impressive. She took the time to understand my vision and brought it to life in a way that exceeded my expectations."

Nicole Stevens

CEO, Founder of Five Karats

"Shanice is absolutely phenomenal. She's always timely, professional and provides a seamless and productive experience. Her technical expertise and creative vision produce high-quality footage and recaps that exceeded expectations. She is absolutely outstanding and I am so excited to continue to work with her for all of our videography and photography needs."

Asha Boston

Founder of The Dinner Table Doc

TESTIMONIALS